Word Sequentialization

In some ways, “data visualization” is a terrible term. It seems to reduce the construction of good charts to a mechanical procedure. It evokes the tools and methodology required to create rather than the creation itself. It’s like calling Moby-Dick a “word sequentialization” or The Starry Night a “pigment distribution.”

It also reflects an ongoing obsession in the dataviz world with process over outcomes. Visualization is merely a process. What we actually do when we make a good chart is get at some truth and move people to feel it—to see what couldn’t be seen before. To change minds. To cause action.

— Scott Berinato, Visualizations that Really Work, HBR.org.